Piper Blog

Tips when considering Website Renovations

Is website redesign one of your business’s New Years Resolutions? Whether its a few tweaks or a major overhaul it is important that you consider the current and future digital landscape, so that your website can achieve the biggest bang for your buck. 

When planning your website renovations, here are a few ideas which will ensure your website will hit the mark in 2012.

Content Sharing Features

Social media sharing tools are not an entirely new feature on websites, however as it is very important that you integrate content sharing tools through your website strategically. These days when browsing a website, whether they are shopping or looking for information, users need to be able to easily share the content they find interesting with their networks, often to gain feedback on a purchase or a decision they would like to make. 

Community Features

Just as people seek out opinions and feedback from friends and other likeminded individuals in the real world, they also do online. Allowing users to discuss your product or service online via discussion forums or giving users the ability to make comments in blog post or products on your website will greatly enhance your capacity to win over prospective and loyal customers.

Mobile Integration

In 2012 mobile will play an increasingly important role in the customer journey as more and more people use mobile devises to browse the internet. Depending on how users interact with your website, you may need to consider building a mobile website which is separate from your traditional desktop website. Or you may need to change your traditional desktop website so that it is more mobile friendly.

SEO

How easy is it for users to find your product or service online? If a user can’t find you it is likely they are finding your competitors. Search Engine Optimisation is a very complicated process (last year Google altered their search algorithm more than 400 times) so it is important to work with a reputable SEO company that has a proven track record for success. Make sure that the SEO company you work with has a strategy for how they will ensure your website remains competitive. Also ask you agency what role does social content, especially blogging play in their SEO strategy for your site.

Most importantly, when considering a website revamp ensure that any changes you make integrate with your marketing plans for the future. If you would like to talk to one of our marketing specialists about improving your website for the new year please call us 07 5440 5148 or email info@piperdm.com. 

Natalie Fuller
Production Manager, Piper Digital Marketing