Piper Newsletter Archive

Is your website not generating the new business leads you need?  Your design is good, you have strong call to action, so what could it be? 

CONTENT. I cannot tell you how important the words on your website are. Websites that rely solely on flashy design and fancy layout but lack great content will never truly connect and speak to your customers.

It is your website’s words and how well they relate to your customer that really counts. What really makes or breaks your lead generation is how well you tell your customer what they want to know to make that buying decision.

Writing great content for your website can be a daunting task when you’ve had no previous experience with copywriting. But here are 6 easy tips from our master copywriters to make filling your website with wonderful, influential, powerful words a breeze.

Six tips for creating great copy for your website:

1. Use a conversational tone
Make the website content more personalized by addressing the people as individuals rather than writing a mass message. Connect with each person by using a friendly, conversational tone. Demonstrate that you understand the challenges they face and offer and solution.
 
2. Update your website content regularly and rework old content
Is your latest website update or press release dated 2008 or earlier? Keep it fresh and current by publishing new content and revising old content.  

3. Successful content should speak to and appeal to the target group
Know your audience and what kind of language they use - know the words that work for them

4. Content should be succinct
 You don’t need to write a novel to get your point across. Short and sweet.

5. Create a bulleted list
Lists seem to talk to your readers, instead of at them like some paragraphs do

6. Always write your headline first
Writing down your headline first reminds you of what you should be focusing

Lackluster copy that fails to invoke emotions, tell stories or excite your prospects about your products or services is one of the most common reasons websites fail. So now that you have the tools of the trade, start writing and transform your website into a powerful marketing tool and a lead generating machine instead of a passive online brochure.

Have a great day!

Dena Dillon
Director