How Healthy is your Website?

Is your website a lead generation machine? When used correctly, your website can be your most powerful marketing tool, delivering a steady steam of new business and filling your sales pipeline.

Unfortunately, many company’s websites act as passive online brochures.

How does your website measure up? Fill out our simple 5 point website health checklist and learn how your website can reach its full potential. Good Luck!

1. Does your homepage clearly communicate what your company does and the benefits you give to the audiences you serve?


_____ Yes _____ No

First impressions count, and more people will see your home page than any other page on your website. So, make sure your home page is as welcoming and useful as possible.

It should clearly communicate your products/services and your company’s competitive differentiation.

Most important, it should focus on your prospects' needs and serve to guide them through your website to find the information that can best help them.

2. Does every page of your website include a compelling call to action?


_____ Yes _____ No

Don't make the mistake of relying on your Contact Us page as the sole method for prospects to take action. To turn your website into a lead-generation machine, strategically design your website with a variety of relevant calls to action inviting prospects to reach out and take the next step.

But keep in mind, not everyone is ready to buy from you today. Look for ways to compel all prospects to reach out, by offering tailored call to actions that appeal to those at all stages in the buying cycle. For example: Free Consultation, Download ebook, etc.

3. Do you encourage prospects to read your website content?


_____ Yes _____ No

Give prospects a reason to read your website content. Make sure you connect with each visitor by taking a friendly, conversational tone in your copy. Show your prospects that you understand their challenges and can offer a solution.

But don’t just sell - educate. Complement your product and service information with valuable educational information. By packing your site with "how to" articles, best-practices guides and training videos your site will become a resource centre that prospects will trust and visit regularly.

4. Can prospects easily navigate your website to find the information they want?


_____ Yes _____ No

No matter how good your website content is, if prospects find your navigation confusing and cannot find the information they seek, you will lose them within minutes.

Think of the navigation as the roadmap of your site, you should establish a home base and always provide a clear path to all destinations, as well as back home. The golden rule of thumb is prospects should be able to access any page in your site in only 3 clicks - any more and they may just give up.

5. Is your website optimized for top ranking in the search engines?


_____ Yes _____ No

Search engines such as Google are your best source for targeted, motivated leads. Your prospects are searching for you. Make it easy for them to find you by boosting your rank in the search engines.

To turn your website into a search-engine magnet, fill your website's copy and coding with the keyword phrases your customers use most often. Keep in mind though that SEO is a fine art, and you may need to enlist the help of an SEO professional to get the rankings your business deserves.

So how did you do? If you scored a 5 you're doing well, and your website is a powerful lead-generation tool. However, if you scored below that your website could be losing you business.

Want a more detailed analysis? Let PiperDM give you FREE website health check. Simply click on the link below and fill out the webform.