Piper Newsletter Archive

Does it seem like everyone you know these days is on Facebook? With over 400 million active users it’s no surprise.

The opportunities Facebook facilitates are endless, but the crucial factor is that Facebook is FREE.

Have you ever thought about using Facebook for your business? It can help your business gain new clients and stay in touch with current ones, promote new products and sales offers, and create buzz and Public Relations.The best way to do this is by creating a Facebook Fan Page.

Step 1 - Sign Up

To create a Facebook Fan page, you will first need to sign up for one.

Step 2 - Add Content

Now for the fun part! Make your Facebook Fan page a reflection of what your business represents. Enter information about what your business offers under the ‘info’ tab, update the status, add some pictures and videos. Try creating some buzz - make it crisp, short and sweet.

Step 3 – Suggest to Friends

The next step is to let your friends know about your page. You can ‘suggest to friends’ by clicking the link in the top left hand side of your fan page, just under your main image. Don’t forget to become a fan of your own page too!

Step 4 – Make your Page Interactive

Start the conversation with your fans. Utilise the functions on your Facebook Fan Page. Ask people to introduce themselves under discussions, add events such as a grand opening or in-store promotion, use the notes tab to add content, such as promotions, blogs etc.

Step 5 – Update regularly

This step speaks for itself. Its important to keep your Fan Page engaging therefore update your page regularly, once a week should be fine.

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There are so many ways to use Facebook to promote your business. Creating a Facebook Fan Page will help spread your brand organically, as when people ‘fan’ your page, their friends see it, and awareness about your business grows.

Check out our PiperDM Facebook Page, become a fan and see how it works!