LANDING PAGES

Don’t send your campaign traffic to the home page and let them navigate through to the page of action. A webpage will have under 10 seconds to make an impression.

Piper Digital Marketing is expert in designing clever landing pages to gain better results for your targeted campaign.

What is a landing page ? A landing page is any page a person "lands" on when they click on an online ad banner, search engine result, email link, or when they visit a special URL that they heard about through a print or broadcast add. Its main purpose is to prompt a certain action of response.

Piper effectively uses landing pages for these traffic sources:

• Traffic is sent from a link in an email to a landing page designed to prompt a purchase or other action.
• Traffic is sent from a pay per click (PPC) search marketing campaign (such as Google AdWords) to multiple landing pages optimized to correspond with the keywords the searcher used.
• Traffic is sent from a banner ad or sponsorship graphic to a landing page specifically designed to address that target audience.

Piper created a highly successful landing page for ESET to direct traffic to, from an email marketing campaign.

Click on the link below to see the landing page.

Microsites

For marketing campaign that requires more then a landing page to get the campaign specific message across, there are microsites. Piper can create a clever mini site specific to your new product, new promotion, community group or competition.